By Your Gainesville Blog Design Expert
There are so many ways to sell your services in the web arena, but one of the greatest and cheapest is blogging. Here’s how it’s possible for you to beef up your sales thru your blog.
1. Write great content. You have to offer something compelling to keep your customers coming back. For example, if you are a restaurant, consider sharing recipes and food tips. In fact, free tips on doing just about anything will make readers begin to see you as an expert on a subject and begin to build trust in you and your business.
2. Use numbering or bullets. This layout will help your reader scan your content and keep on reading. Breaking text up into short bits is more user friendly, and often bullets give the data you are conveying more impact. Also use sub-headers to split up your paragraphs. Put these sub-headers in bold print if possible. This could keep your reader going all of the way to the end of your article.
3. Offer reviews – If you can keep them in your niche (though not in direct competition), writing trade reviews for other businesses and having them written for you is not just good advertising but a good start in dominating a market. Also encourage your customers to review you on other big name review sites like Yelp.com or TripAdvisor.com. These sites can send you a lot of traffic if you become highly recommended.
4. Put a Facebook LIKE button on your site. If you continue to offer quality content, you’ll soon have a dedicated army of supporters who will pass your product on to whoever they know. There’s nothing stronger than recommendation by friends. Give them an easy way of sharing your site with others by putting the Facebook LIKE button at the end of each blog post you write. If you are using WordPress, I recommend the Facebook Like Plug-in, which puts the button in automatically for you.
5. Offer videos. When writing an article, take a moment to search You Tube for a video that has content related to what you are discussing. Just make sure they aren’t offering a product that’s in direct competition to yours. It should be on a similar subject and be entertaining and interesting. Videos can offer a huge benefit for your website audience, which of course, reflects well on you.
And don’t forget the MOST IMPORTANT part:
6. Optimize Your Blog for Search Engines! See my article on the 4 Basic Steps to SEO to give you the edge in making your site search engine friendly and getting great rankings.
Making articles and blogging constantly can be crucial to your success on the internet. Keeping your content fresh keeps your site ranking well on search engines, meaning more traffic to your site—and more business for you.
No Time for Blogging? No problem. Try my Moderated Content Building service for only $50 a month. Contact me for a free quote for your SEO and web design needs by Sjulien.com, offering blog design in Gainesville, Florida and anywhere in the U.S.